What’s the difference between DataPit and ZoomInfo?
Scope, and how you buy. ZoomInfo sells a wide go-to-market platform: contact data, intent signals, ABM advertising, website visitor identification, workflows and conversation intelligence. Each platform plan is priced by quote, based on features, licenses and credit usage.
DataPit does a smaller set of jobs: search people and companies, reveal work emails, build lists and export them. Its prices are published, and paid plans are sold in blocks of paid and free seats.
How do DataPit and ZoomInfo plans compare?
| Plan | Monthly billing | Annual billing, per month | Seats | Monthly credits |
|---|---|---|---|---|
| Free | Free | Free | 1 seat | 800 credits |
| Basic | $29 per block | $23.20 per block | 5 paid + 1 free per block | 900 per paid seat, 1,500 per free seat |
| Professional | $59 per block | $47.20 per block | 5 paid + 3 free per block | 2,000 per paid seat, 1,500 per free seat, plus a 2,000 owner bonus |
| Organization | $99 per block | $79.20 per block | 14 paid + 5 free per block | 2,000 per paid seat, 1,500 per free seat, plus a 3,000 owner bonus |
Quarterly billing is 10% off. Each teammate also gets a one-time 1,500-credit welcome gift when a paid plan first covers them. Self-serve checkout goes up to 200 blocks, and larger teams can contact sales.
| Plan | Price | Credits | What it includes |
|---|---|---|---|
| ZoomInfo Lite | Free, with no credit card or annual commitment | 10 a month, or 25 with Community Edition; 1 credit per reveal | Advanced search, contact exports, the ReachOut Chrome extension, the mobile app and WebSights Lite |
| Professional (Sales) | Quote only | A set number of monthly credits per package | Mobile numbers and business email, search and export, CRM integrations, Chrome extension, AI email generation, intelligent dialing |
| Copilot Advanced (Sales) | Quote only | Not published | Professional, plus buyer intent signals, website visitors, account fit score, champion tracking and workflows for automated outreach |
| Copilot Enterprise (Sales) | Quote only | Not published | Copilot Advanced, plus real-time and custom intent, custom integrations, advanced workflows and reporting, and a dedicated customer service manager |
| Demand (Marketing) | Quote only | 75K included credits | 25 intent topics, and CRM and marketing automation integrations |
| ABM Lite (Marketing) | Quote only | No separate number given | Demand, plus 100 intent topics, the ZoomInfo Display Network and LinkedIn, Facebook and Google retargeting ads |
| ABM Enterprise (Marketing) | Quote only | 150K included credits | Unlimited intent topics and Display Network campaigns |
| GTM AI Free (API, MCP, CLI) | $0, no credit card | 1,000 data credits and 1,000 AI credits at signup | Free search, lookup and find-similar |
| GTM AI pay-as-you-go | Top-ups from $20 | $0.45 per data credit, down to $0.25 at the $25,000 spend tier; $0.05 per AI credit | No contract and no seat fees |
| GTM AI Enterprise | Quote only | An annual volume of data and AI credits | Mobile phone data, SSO/SAML and SLA-backed support |
ZoomInfo’s pricing guide says paid platform plans are annual subscriptions with a minimum number of seats, and monthly billing is not standard. Its pricing page says the sales team will work with you on payment frequency. ZoomInfo’s llms.txt says Copilot is no longer a standalone product, so plan names may change.
What does one credit buy on DataPit and ZoomInfo?
A credit isn’t the same unit on both, so compare what each action costs rather than how many credits a plan includes.
| Action | DataPit | ZoomInfo |
|---|---|---|
| Reveal a contact | 2 credits in the app, or 4 from the Chrome extension | 1 credit on Lite, for the business email and a direct or in-office phone number |
| A contact your team already revealed | Free for everyone in the workspace | Not stated for the platform plans. GTM AI Enterprise doesn’t re-charge an enriched record for 12 months. |
| Export | 20 credits per CSV file, up to 5,000 rows. Contacts you haven’t revealed stay masked. | 1 credit per contact or company profile exported, on paid plans |
| Company profile | 20 credits the first time your workspace opens it, then free | 1 credit per company profile exported |
| Search | Free for people and company search, with contact details masked | Free search, lookup and find-similar on GTM AI |
| Enrich a record by API | Not available | GTM AI: 1 data credit per new record, $0.45 down to $0.25 each |
| AI actions | Not available | GTM AI: about 1 to 20 AI credits per action, at $0.05 each |
Credits also arrive differently. Each DataPit member has a personal balance and earns credits monthly by seat: 900 or 2,000 credits per paid seat, 1,500 per free seat. ZoomInfo’s paid packages come with a set number of monthly credits based on your needs.
Which features do DataPit and ZoomInfo each have?
| Feature | DataPit | ZoomInfo |
|---|---|---|
| People search | Filters for job title, company, seniority, department, company industry, company location and email status. Saved searches. | Advanced search on Lite, and search and export on Professional |
| Company search | Filters for industry, employee count and location | Company profiles on the Sales and Marketing plans |
| Email finding | The work email on file, or one unverified first.last@ guess when there’s none | Business emails on Lite and the Sales plans |
| Email verification | Not yet | ZoomInfo describes its business emails as verified |
| Phone numbers | Not yet | Mobile numbers on Professional; a direct or in-office number on Lite |
| Dialer | No | Intelligent dialing on Professional, and the Engage add-on |
| Chrome extension | Free on the Chrome Web Store, for LinkedIn profiles | ReachOut, free for ZoomInfo customers, on LinkedIn, company sites, your CRM and your inbox |
| Email sequences | Not yet | The Engage add-on, and workflows for automated outreach on Copilot Advanced |
| Intent data | No | Copilot Advanced and up, and 25 to unlimited topics on the Marketing plans |
| Website visitor identification | No | Copilot Advanced, and WebSights Lite on the free plan |
| ABM advertising | No | Display Network and retargeting ads on ABM Lite, and unlimited Display Network campaigns on ABM Enterprise |
| CRM integrations | Not yet | Salesforce, HubSpot, Marketo, Eloqua, Sugar, Zoho, Dynamics, Outreach and Salesloft |
| API and AI agents | No general API. API keys only connect the Chrome extension. | An Enterprise API by demo, GTM AI’s API, MCP and CLI, and a ZoomInfo MCP for Claude, ChatGPT and other assistants |
| CSV export | Yes, 20 credits per file | Contact exports on Lite, and export on paid plans |
| Single sign-on | No | SSO/SAML on GTM AI Enterprise |
| Opt-out for people listed | A public opt-out form that redacts matching records | ZoomInfo says it processes opt-out requests in 48 to 72 hours |
On size, ZoomInfo’s Our Data page claims 500M+ verified professional profiles and 122M+ company records. Its llms.txt gives 500M+ contacts and 100M+ companies, so the figures vary by page.
Who should choose DataPit?
- [Founders](/solutions/founders) and small sales teams who want to start free and pay monthly, from $29 for a 6-seat block.
- Teams that want every seat to carry credits, free seats included, with a monthly owner bonus of 2,000 on Professional or 3,000 on Organization.
- Teams that share their work. A contact revealed once is free for everyone in the workspace, and the owner can move credits to a teammate.
- SDRs who prospect on LinkedIn with the DataPit Chrome extension.
- Teams that work from spreadsheets rather than CRM sync. Admins on paid plans can see each member’s credit spend.
Who should choose ZoomInfo?
- Revenue teams that run on intent data, direct dials and a dialer. DataPit has none of these.
- Companies that want sales and marketing data from one vendor, including ABM advertising and website visitor identification.
- Teams that keep their CRM enriched, with ZoomInfo updating contacts and accounts for new records or on a schedule.
- Developers and AI agents that need pay-as-you-go API, MCP or CLI access through GTM AI.
- Buyers with a security review, since ZoomInfo states SOC 2 Type II, ISO 27001 and ISO 27701 certification.
Frequently asked questions
Is ZoomInfo better than DataPit?
For intent data, phone numbers, dialing, integrations and stated scale, ZoomInfo offers far more. DataPit is simpler to buy, with a free plan and published monthly prices. The better choice depends on whether you need ZoomInfo’s extras.
How is a DataPit credit different from a ZoomInfo credit?
A ZoomInfo Lite credit reveals one contact, and on paid plans one credit exports one contact or company profile. A DataPit reveal costs 2 credits, and a CSV export costs 20 credits per file. DataPit credits belong to each member, while ZoomInfo packages include a set monthly amount.
Can I pay for ZoomInfo monthly?
ZoomInfo’s pricing guide says paid plans are annual subscriptions and monthly billing is not standard. Its pricing page says the sales team will work with you on payment frequency. DataPit bills monthly, quarterly or annually, with 10% and 20% off the longer terms.
Can I try DataPit and ZoomInfo for free?
Yes, both have a free plan. DataPit’s gives one person 800 credits a month, and ZoomInfo’s pricing guide says Lite has 10 a month, or 25 with Community Edition. ZoomInfo also offers a free trial of its paid platform, typically 7 days.
Does DataPit have an API like ZoomInfo?
No. DataPit’s API keys only connect the Chrome extension to your workspace. ZoomInfo offers an Enterprise API, and GTM AI, a pay-as-you-go API, MCP and CLI product.
See DataPit for yourself
Start on the Free plan, or compare the seat-block prices first.
Sources
- ZoomInfo: Pricing (checked September 28, 2026)
- ZoomInfo: Pricing (archived copy of 27 September 2026) (checked September 28, 2026)
- ZoomInfo: How much does ZoomInfo cost (pricing guide) (checked September 28, 2026)
- ZoomInfo help center: ZoomInfo Lite credits explained (checked September 28, 2026)
- ZoomInfo: Free trial (checked September 28, 2026)
- ZoomInfo: llms.txt (checked September 28, 2026)
- ZoomInfo: Our data (checked September 28, 2026)
- ZoomInfo: CRM data enrichment (checked September 28, 2026)
- Chrome Web Store: ZoomInfo extension (checked September 28, 2026)
- ZoomInfo: Enterprise API (checked September 28, 2026)
- ZoomInfo: MCP (checked September 28, 2026)
- GTM AI by ZoomInfo: Pricing (checked September 28, 2026)
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