Prospecting guides.
Practical guides to B2B prospecting: finding and checking work email addresses, building contact lists and running outreach that gets replies.
Cold Email Deliverability: SPF, DKIM, DMARC Guide
Keep cold email out of spam: what SPF, DKIM and DMARC do, Gmail and Yahoo sender requirements with dates, warm-up guidance and Postmaster Tools.
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Cold Email Follow-Ups: How Many to Send and When
How many follow-up emails to send after a cold email, how far apart, what each one should add, when to stop, and five follow-up templates to adapt.
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8 B2B Cold Email Templates and Why They Work
Eight original B2B cold email templates, from first touch to breakup, with when to use each, subject line tips, personalization and the legal basics.
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Email Bounce Rate: What’s Good and How to Lower It
What a good email bounce rate is, how to calculate it, hard vs soft bounces, what pushes bounces up and how to lower yours with checks and list hygiene.
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How to Build a B2B Prospect List in 8 Steps
Build a B2B prospect list step by step: define your ICP, choose filters, pick sources, size and segment the list, check emails and follow GDPR and CAN-SPAM.
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How to Choose a B2B Data Provider: 9 Checks
A fair checklist for choosing a B2B data provider: test coverage on your own sample, ask how accuracy is measured, compare pricing and check data rights.
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How to Find Someone's Email Address: 6 Ways
Six ways to find someone's work email address, from company websites and email patterns to finder tools, plus how to check it and the cold email rules.
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How to Verify an Email Address: 6 Checks
Check if an email is valid: syntax, domain, MX records, disposable and role addresses, SMTP mailbox checks and their limits, and what bounces tell you.
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